18 Apr 2019

Younger, Fitter, Stronger – The Revolutionary Fitness plan for Men, by Matt Roberts

Matt Roberts
Younger, Fitter, Stronger – The Revolutionary Fitness plan for Men, by Matt Roberts

Look in the mirror and what do you see? In your late 30s, 40s and 50s onwards, it’s far from unusual to find yourself confronted with the reflection of a rapidly thickening waistline and a pronounced paunch. 

Battling the middle-aged spread and a downward slide in fitness are the main concerns of many of my high-profile and high-flying male clients. Yet my promise to them – and to you – is that it doesn’t have to be that way. It’s almost one quarter of a century since I opened my first one-to-one training gym in Mayfair. And, in that time, I’ve noticed a dramatic shift in attitudes towards ageing and how people expect their bodies to look and perform as they get older.

Reaching your mid-40s once meant hanging up your trainers for good, now it likely means investing in a few extra pairs so that you can train for a marathon or triathlon. There has been a quite incredible shift in mindset that has catapulted the 50-plus brigade into completely new territory.

At the same age, their parents and grandparents would have considered it an achievement to stay well. Today’s 50- and 60-somethings hit their landmark birthdays and ask ‘What else can I do to increase my fitness? How many more physical challenges can I achieve?’ Among my own clients, who have an average age of 45, I have seen that the physical demands they make of themselves have morphed and developed into what 30-somethings expected a decade ago.

How has this happened? The reasons are several-fold, but there are certainly links between the rapid expansion of the fitness industry – the availability and range of classes, gyms and trainers – and the corresponding rise in body confidence exhibited by these super-agers. Prior to the 1990s, gym memberships were a novel concept. Fast forward almost three decades and it is the same generation who embraced the first gym classes and who paved the way by hiring personal trainers, who are now entering their fifth and sixth decades of life.

Perhaps predictably, they are refusing to let their advancing years get the better of them. And now I am one of them. My goals have always been to remain as fit and healthy at 45 as I was at 35 and at 50 as I was at 40. I want the same for my clients. Yet in my mid-40s, I faced similar health concerns as any man of my age. I realised that the kind of diet and exercise programme that had worked for me until then wasn’t having the same effect.  It became harder to keep the pounds at bay and to maintain (and improve) the physique I wanted.

I knew something needed to change. That’s why I developed an approach that I believe is ground-breaking. It’s based on hard science that addresses the hormonal shifts that occur as men get older. Past our 30s, levels of male hormones including human growth hormone (HGH) and testosterone naturally begin to fall. And, since these are essential for regulating muscle and bone growth, fat levels and metabolism, the effects can be devastating. It becomes harder to build muscle, to burn calories and absorb nutrients from food. The result? Muscles wither away and are replaced by a layer of body fat that accumulates with intensity around your middle and chest to produce the paunch and moobs characteristic of middle age. You become more tired and stressed, your sex drive plummets and you look and feel older.

Sound familiar? It doesn’t have to be this way: the key to staying strong and lean is hormone-boosting fitness and food. Follow my targeted 8-week plan to lose your gut, tone your body and feel ten years younger.

Matt Roberts Younger, Fitter, Stronger is published on 18th April 2019. Buy your copy at discount here www.bloomsbury.com/mattroberts

Matt Roberts

As the UK's leading personal trainer and best-selling fitness author; Matt Roberts presides over a multifaceted fitness and nutrition empire including three personal training centres, a series of internationally published fitness titles, TV programmes, fitness DVDs, intelligently designed, technologically advanced home exercise equipment and range of nutritional supplements. Matt has become the industry name for health and fitness, and is responsible for honing some of the most famous physiques in fashion, music, politics and industry, including Tom Ford, John Galliano, Trudi Styler, Michael McIntyre, Amanda Holden, Mel C and The Saturdays. He is also the health and fitness expert for a number of national and international media outlets, including BBC Radio 2, BBC Breakfast, Sky News and frequently writes and runs seasonal promotions for The Times, The Daily Mail and Telegraph. He is also makes weekly contributions to the consumer press, television and radio, alongside being a nutritional and fitness consultant to global brands.

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